WetCoat Powder Foundation
Wet-coated powder foundation delivering silky, buildable coverage with a soft-focus, second-skin finish.
Quick Specs
MOQ
5,000
Lead time
6 weeks
Compliance
Claims
Formula Details
A transformative, wet-to-dry powder that glides on like a cream and sets to a weightless, perfected finish. The refined blend of mica, silica, and advanced silicone crosspolymers creates a silky, cushioned application that feels like air on skin. Boron Nitride delivers an ultra-smooth glide while the soft-focus system blurs imperfections for a naturally flawless look.
• Silica
Creates optical diffusion that minimizes the appearance of pores, fine lines, and imperfections while providing long-lasting oil absorption for a soft-focus finish.
• Boron Nitride
Delivers an ultra-smooth, silk-like glide during application, ensuring seamless, streak-free blending across all skin types.
• Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
Creates the signature wet-coated texture that transforms from creamy application to a set, transfer-resistant powder finish.
• Allantoin
Soothes and conditions skin for comfortable all-day wear.
- Custom shades available
- A soft-focus, naturally perfected finish that transforms your complexion without masking it.
- Blur the look of pores and fine lines with 15% silica
- Control excess shine without drying or caking
- Wet-to-dry transformation for seamless application
- Build from sheer to full coverage without heaviness
- Transfer-resistant, long-lasting wear
- No flashback under photography or studio lighting
- Skin appears naturally smooth, radiant, and perfectly balanced from morning to night.
- Custom shades available
• Compact
ABS
Suggested Claim Weight
8g
- Parabens
- Phthalates
- Triclocarban
- Triclosan
- Formaldehyde & formaldehyde-releasers
- SLS/SLES
- Mineral Oil